About the Index
The Penta-CivicScience Economic Sentiment Index (“ESI”) is a “living” index that measures U.S. adults’ expectations for the economy going forward, as well as their feelings about current conditions for major purchases. The primary goal of the Index is to accurately measure movements in overall national economic sentiment, and to provide a more sophisticated alternative to existing economic sentiment indices. Unlike other prominent indices that release consumer sentiment estimates infrequently, the Penta-CivicScience Index is updated in real time as responses are collected continuously every hour, every day. Large-scale cross-tabulation of survey responses and consumer attributes enable more granular analyses than are currently possible through prevailing measures.
For a more detailed overview of the Index and the underlying methodology, please request a white paper.
Penta is the world’s first comprehensive stakeholder solutions firm. We combine analytics and research with deep issue and communications expertise to deliver actionable insights and drive measurable impact for our more than 200 clients.
CivicScience provides strategic insight services to decision-makers at the largest brands, media companies, and investment firms in the world while giving consumers a trusted, convenient way to affect change. Through a proprietary polling and analytics platform, CivicScience studies consumers and markets across thousands of dimensions, from macro forces to brand-specific trends, and how they relate. CivicScience helps companies make winning bets on the future, hone go-to-market strategy, and reduce marketing waste. For more information, visit CivicScience by clicking here and follow them on Twitter @CivicScience or LinkedIn.